Digital Marketing Specialist

We are looking for a talented and creative professional to join our Marketing team as a Digital Marketing Specialist, for one of our B2B businesses. You will be responsible for running B2B marketing campaigns targeting lead generation, implement lead nurturing tactics. This position plays a critical role in expanding our digital presence, engaging key audiences while building distribution channels for our content. Also, you will manage the social media tactics, being creative on new ways to target lead generation and build brand awareness. You will report directly to the Director of Global Marketing.

Responsibilities

  • As part of the marketing team, own the content governance and research, create, and publish insightful & informative content with catchy headlines to be used on blog posts, press releases, social media, advertising, email, landing pages.
  • Bring your creative self to work every day and write your heart out. Bring your passion for the written word to deliver high quality content that breaks through the noise, while utilizing SEO practices to drive organic traffic to the company website
  • Develop and execute B2B marketing campaigns in order to generate leads;
  • Develop and implement tactics for social media to increase brand awareness and lead generation.
  • Create demand generation campaigns, using engagement data to optimize performance
  • Monitor company’s Social Media activity providing accurate reports and analysis
  • Generate high quality content that breaks through the noise for social media, websites, newsletters, press releases, and any other distribution channels
  • Research and evaluate competitor’s marketing and digital content
  • Elaborate marketing materials (like presentations, whitepapers, client references, etc)
  • Translate highly technical concepts into beautiful interactive design, illustrations, and infographics, maintaining visual excellence across all user touchpoints
  • Refine images, fonts and layouts using graphic design software.
  • Come up with concepts for webinars, podcasts, videos or other projects we organize.
  • You just happen to be fluent in digital marketing best practices including SEO, SEM, email marketing and social media.We are targeting the US market, so you need to have demonstrated written & spoken English proficiency.

Requirements

  • Exceptional English skills, able to create various types of content targeting the US market
  • Bachelor’s Degree in a business-related field
  • At least 3 years digital marketing experience, with a focus on content creation
  • Hands-on experience with LinkedIn and Twitter (posting/ads)
  • Experience using Photoshop or a similar tool
  • Experience using Google Analytics and email marketing services
  • Enthusiasm, passion, creativity, and commitment
  • Strong Attention to Details
  • Have strong organization and time management skills.

Nice to Have:

  • Experience with WordPress a plus
  • Previous experience in creating content for B2B companies is a plus.

What we offer

  • Career development
  • A friendly environment with great colleagues within a multinational environment
  • Different types of trainings
  • Meal tickets
  • Access to private medical care
  • Fun at work events (Banc Show, Ice Cream Day, Childhood day etc.)
  • Bookster & a library right in our office
  • Massage and fruits within the company premises
  • Team events (team buildings, team hangouts,  fun monthly events, parties etc.)
  • Relaxation area (pool, Foosball, darts, table tennis, board games & more)
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